As winter turns to spring and the summer months are just around the corner, campsites, caravan parks, and holiday parks are all preparing for their busiest summer months. While the 1.2 million people that are estimated to be regular campers in Britain are looking forward to their warm, summer trips, those in the UK holiday industry are busy prepping land, preparing pods and taking bookings. However, a lot of campsites are missing out on essential revenue by not selling goods that their campers need, directly to their campers.
Selling to residents
This is not a new idea to bring more money to your holiday business. Campsites and holiday parks across the country open up shops on the campsite grounds and target their residents by offering essential goods needed for their stay. This has been done by the likes of Norden Farm Campsite, who run a large farm shop just off the campsite to sell fresh goods to their residents and local communities. Several other locations, like Hawarden Estate Experience, also use this same business model. An excellent method of generating additional income for larger camps with very high footfall. However, this can be more challenging for medium to smaller-sized campsites and caravan parks due to the high upfront costs of building and renovating a shop. Once the shop is built, you have high maintenance costs paying staff to operate your shop and potentially costing you more money than you’ll make. Thankfully Vending by JSR offers a solution.
Our offer
We offer Locker Vending Machines designed to sell goods directly to the customer while being totally unmanned. You can sell goods to your residence and increase your business’s revenue without the high upfront costs of setting up your shop and risking the high maintenance costs of staff, etc. Using Locker Vending Machines allows you to sell much more than traditional juice cans and snacks bars. As long as your product fits in our range of locker sizes, you can vend it to residents 24 hours a day.
Could your campers benefit from a Vending Machine on-site? A self-service shop on site will provide a place for your residents to purchase camping essentials like kindling and firewood. Campers could purchase grill racks, BBQ packs, meats and other treats like s’mour kits that they can enjoy during their camping trip. Any toiletries your residents will need, like towels, soaps, first aid kits, toothpaste, and much more can be offered. Entertainment can be provided (card games, board games, children’s books, and notepads. Families don’t need to pack every item they may or may not need, and residents won’t need to travel to the nearest shops to collect anything they did not bring themselves. Having a vending machine on site that operates 24 hours a day means your vacationers can get the items they need, whenever and where they need them.
Selling goods directly to your residents is a fantastic way of raising the earning capabilities of your site. Not only will it improve customer satisfaction, but you will earn more income from your residents past their initial booking fee. It adds value to your campsite and allows you to offer a service that your competitors can not. This additional offering does not need to come with the same additional effort. Once your vending machine is set up, it will sell your goods entirely remotely. If you keep your machine stocked, the Vending Machine will take care of the rest.
If anyone in the campsite, caravan park or holiday home industry is interested in our product and wants to discuss this further, head to our contact page to get in touch. Any campers who would find this helpful on your favourite campsites, Share this link to their email or social media.